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WHY VIDEO?
good VIDEO CONTENT can be a powerful tool.
have your doubts about investing in video?
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is a clear and simple: Yes, it’s worth it. Video is one of the most versatile and profitable digital marketing tools out there. Here are reasons why you should use video marketing right now.
- A much better return on investment.
Chantelle Stevenson, a marketer at ClearPivot, shared her experience with video ads in a databox article. She raved about how video ads resulted in 20-30% more conversions when compared to static image ads on Facebook, with the majority of professional advertising agencies also agreeing to the same. More conversions typically means more sales and a better return on investment.
- Get more engagement.
It’s a known fact that video content is far more engaging that any other content type. And if you get your videos to be under two minutes, then expect your audience to pay attention. On social networks, the emphasis is on videos today. You can’t scroll down your feed without being invited to watch a tutorial or participate in the latest challenge. With 60% of marketers saying that video drives more engagement for them, we can safely say that this medium won’t disappear anytime soon.
- Disseminate much more information.
This one is fairly obvious but it’s important to note. Video ads have one seriously significant advantage over image ads. You can convey more information in videos that your consumers can easily understand. In fact, 95% of a message customers see in a video remains with them. This is something you can’t pull off with photos.
- Build and establish trust.
Video conveys and provokes emotions in a way that can’t be replicated with text or images. People often will feel some sort of connection to video content over text or images, allowing you to build more authentic connections in a much shorter period of time.When your prospects feel like they know you, they are more likely to work with you.